How the idea of shared value can dramatically shape your company’s purpose and strategy?
The traditional way of understanding company’s purpose is that it exists for creating profit for its owners. In the next decade, this idea will give way for other, more powerful perception, where company’s raison d’aitre will be defined by its usefulness for society. Already now, some hard-nosed global giants like IBM, Google, GE and Unilever have shown remarkable signs into this direction. In my presentation, I will show with some examples, how this radical new approach is shaping the landscape of corporate thinking.